Recruitment is broken. And only Marketing can fix it
James Sandrini, Strategy Director at 48.1 argues that recruitment and marketing are rarely discussed in the same breath, but with the workplace changing, now they really need to be.
Talented people are in shorter supply today, time to act.Today, talented people have never been in shorter supply. Here’s why:
In isolation, these issues threaten. When combined with a shift in audience demands, they’re perilous.Spoiler: Businesses are run by people. Like people, businesses can be very good at working towards a single goal, and essentially awful at striving to achieve a few. You want your team to be customer-centric? Work towards it. Want them to be profit-lead too? Good luck buddy.