EP Taste.........Experience New Ideas, New Concepts and Taste Great Foods
Food has never been more important....or more fun
All over, people are returning to a desire for old fashioned crafts and business leaders are talking less strategy and now have a greater focus on the core offering to be the best in class.A decade ago, as the market boomed, many companies sought to recruit strong strategic thinkers. Today the talk is far less on strategy and market positioning and far more on ensuring the core product within a business is as engaging and strong as can be. Today, meetings with leaders will focus on their teams working on the culinary and service offerings. It is as though the wheel has turned full circle and the battle ground today is less strategic and far more on the quality of the product.
Why and where did this change come from?The answer lies in a number of factors that have all converged at the same point in time:
- As new technology has improved and speeds communication up, everything is almost instant, so there has been a movement back to tangible crafts that one can touch and feel – whether food, art, books or antiques. It is as though the human spirit needs something creative and real.
- In the same way, consumers seek from hospitality providers excellent food and service as it is something they relish and admire.
- At the same time, food seems to have taken over from pop culture and there has been a move back towards providing excellence in service.
- Finally and most importantly, there has been a move back towards a business philosophy of “if the product is exceptional, then the consumer will follow”
EP Taste is all about learning and experiencing the best in food and includes within its service:
- Food tours and International gastronomic trips
- Trips to farms to view first hand where great foods are originating from
- Food design and strategy consultancy
- Supper clubs
- Wine tasting
- Meeting leaders in the field
It really is all about the food so please come and join us.
For more information, please contact Amy Lainchbury