Food at the Heart of Culture #FuellingProductivity
Food at the Heart of Culture#FuellingProductivityA campaign targeted at C-Suite/Boards of organisations, commercial venues and stadia, schools and universities that will showcase how the Food Service sector can have significant financial and productivity impacts.UK business is facing a series of challenges that are arguably new and need new solutions – these range from mental health to Brexit: from employee and student nutrition and well-being to the need for new commercial solutions: from declining productivity to the need to reconnect internal communications to the importance of retention – wherever ones looks, food service can play a key and important role.
This marks a genuine opportunity for the sector to create an argument for increased investment in people, in food, in sustainability, in design and in restaurants. The argument has long been that margins are just on a declining curve. We argue that this can be changed with a stronger argument as UK business and society needs great food service.Why now?In Spring and Summer 2018, EP has hosted a series of forums to discuss this opportunity for the Food Service sector. This is the first time in a generation where genuine change can be made. The sector has the potential to be seen in a stronger light, attract greater investment into services and people and generate change that is of benefit to all.
Marketing Plan
A presentation has been created with input and expertise from two PR agencies, who hold different and valuable expertise, and sports players are engaged and are keen to support the campaign. These top athletes can act as role models to talk about the importance of nutrition and great food to all markets, from business to schools. We have a number of sports players from rugby, swimming, athletics and football who are open to working with us. It adds a new dimension to the argument that can make a differenceThe plan includes:- Objectives
- Outcomes
- Measurement
- Activation Ideas