In the world of sports, few events capture the hearts and minds of fans quite like the Rugby World Cup. With its exhilarating displays of skill, teamwork and unwavering determination, this tournament has become a global spectacle, drawing millions to witness the fierce competition on the field.

On the late afternoon and evening of Thursday the 28th of September, we heard pitches from four entrepreneur's at Bird&Bird's London office.

So often in our professional lives we feel the need to do everything., appease everyone and expand into new areas constantly. Perhaps the art of not feeling this pressure is what is giving some successful individuals the upper hand.

Given all the heartache and challenges faced over the last four years, it may be no surprise that there are new narratives emerging all across the industry, it illustrates how the industry is evolving and changing since the pandemic.