EP hosted an interactive session on Tuesday with several senior players to debate how A.I is changing the face of the sector. It has long been noted that Hospitality was running in a 1500m race, it would be lagging near the back, wondering if it should run harder to compete at the front.

Gone are the days of sending letters to companies and having the time to think of responses, question outcomes and find best options. Instead with the birth of mobile phones, email and zoom calls almost all decision making has been transformed to instantaneous.

Innovation is becoming ever more important as many are seeking new ideas for how services and business can be improved. One of our aims is to create a link, or bridge, between established business and the new innovator and entrepreneur.

Humans are complex characters. We can be innately different in terms of personalities, but our environment can also play a pivotal role in defining why we are the way we are.