Tim Widdowson - Founder, The Culture Experiment and The So Team

EP, in partnership with BetterWithout app and Lyre's were delighted to host a virtual cocktail making event.

There is an exciting change and much innovation in the drinks market to support the shift in many consumers attitudes towards the importance of sustainability, wellness and alcohol consumption. With 1 in 4 visits to the pub being alcohol free, this coming down to 1 in 3 visits to a restaurant and 23% of people has drunk less as a result of lockdown, this is a market with exciting opportunities.

Lyre's pride themselves in being impossibly crafted non-alcoholic spirits which taste just like the classics they pay homage to. According to statistical evidence, in 2019 approximately 17 % of men and 24% of women aged between 25 and 44 years old do not drink alcohol or are simply looking for more sustainable, healthy and innovative alternatives to the traditional offer. Lyre's are a company growing at pace within a very exciting and innovative marketplace.