The need to think differently

EP THINK TANKS

 Are you ready to think differently?EP has created a new series of Think Tanks because, although it is becoming almost a cliché to write, the world is changing at speed. The truth is there is a need for a change in mind-set and to refresh thinking. Every sector faces its own challenges with both markets and consumers that want to be engaged and have choice. The norm is no longer enough. There is a need to return to almost old fashioned values of hospitality that really focus on engaging the customer and revenue growth.Consider some of the social changes taking place:

• There are increasing numbers of freelance executives who want to meet and work from Hotel spaces. It is estimated that by 2022, 50% of the workforce will be freelance so the logical question is whether the hotel sector is ready to embrace this market and change so that it can maximise the potential?  
• The Fear of making a mistake has long stopped many from taking risks and doing what is right. However, failure is the best of learning curves. This may be a strange week to be writing such words as there may be two employees from PWC that will now always be known for a very simple human error. However failing is often the bedrock of success for those that are mentally able to respond.  
• Many companies need to look at their in-house operations and consider how to make them destinations that draw employees into their buildings naturally. How to make them great spaces and ones that emphasis collaboration and efficient environments for work. This includes providing great food offers. If each company employs more freelancers how does one ensure a strong culture and strong communications without ensuring that their offices are the draw - the cultural centrepiece?  
• It is well reported that 1:4 Executives are suffering from mental illness. Great food and great environments is one of the most obvious ways of reducing stress. So how can hospitality play a broader social role and create spaces that engage their customers better?  
• So many conversations are focused on cost rather than revenue growth. The two are different mind-sets and yet the former is often more prevalent. However the latter is more customer focused and therefore quality focused.

• Sport and Hospitality are becoming more closely aligned. How will a future sporting-Hospitality alliance cultivate and what will it look like? Are hotels really focused on the needs of those that want to spend their time in sporting recreation and rest?

This is not an easy market and it is time for new thinking. It is a serious time and needs those that take Hospitality seriously.