Tech Overload: How Connectivity Tools Could be Undermining Gen Z’s Search for Real Community
Written by Lexie Cook, EP Business in Hospitality
With smartphones and social media making nearly everyone instantly accessible, you’d think young people would feel more connected than ever. Yet, research suggests the opposite is true—despite constant connectivity, many are feeling more isolated than ever before.
Recent research by Cinga suggests that 77% of Gen Z reports being lonely a significant proportion of the time. Comparatively older generations report much lower rates. For this reason, Gen Z has been coined by many as the “lonely generation” and it is suggested that this epidemic of loneliness is unlikely to change in the near future.
Considering this, what is technologies role in spreading loneliness? Many believe is it the disconnect between having virtual connection, which in many senses is vapid, and meaningful in-person interactions which we know are essential in order to feel fulfilled within our relationships. Furthermore, many suggest that the FOMO (Fear of missing out) created by social media, leaves many comparing a camera role of excitement with the realities of an isolated life.
Not only does wide spread loneliness present as a worry in regards to the mental health of a growing proportion of the population but we are seeing its direct influence on the lifestyle choices of Gen Z individuals. Young people are in search of ways to meaningfully connect with those around them. For many this is occurring through returning to the office, joining extracurricular clubs and prioritising building communities through travel.
With so many individuals looking for the best ways to make genuine connectivity and meaningfully belong to communities there is a pressing opportunity for the industry to facilitate such connection. Historically, hospitality has been rooted in people. From meeting friends at restaurants and pubs to facilitating meaningful bonding experiences whilst on holiday. The industry is centred around people being sociable.
One may identify a possible issue. If Gen Z remains a lonely generation will we see a decline in the number of young people socialising? Will this decrease rate of socialisation extend to reduced revenue for hospitality businesses?
An intriguing concern arises when we consider the implications of Gen Z's loneliness: could this generation’s struggles with social connection lead to a significant decline in their socializing habits? If young people feel increasingly isolated, it stands to reason that we might witness a drop in their participation in social activities. This shift could spell trouble not only for their personal well-being but also for the hospitality industry, which relies heavily on vibrant social interactions for its revenue. As socialization dwindles, will hospitality businesses face dwindling profits and empty venues, forcing them to rethink their strategies for engaging with this crucial demographic?
Technology has undoubtedly transformed the way we connect in our increasingly globalized world, offering significant benefits that cannot be overlooked. However, Gen Z is discovering that no amount of digital interaction can truly replace the value of genuine, in-person connections and experiences. The pressing challenge now lies in striking a balance: how can we harness technology to enhance human connectivity and foster a sense of community, rather than allowing it to contribute to feelings of isolation and loneliness among young people? By focusing on technology that promotes authentic engagement, we can create a more supportive environment for Gen Z and empower them to thrive both online and offline.