With no budget and no marketing strategy one of Sweden’s most well known brewers, Spendrups, has successfully launched an innovative approach to concept development driven by trends of the modern day. Enter the world of Pistonhead, Kustom Kulture and empowered consumer tribes...

Reducing energy expenditure is not just about changing procurement but reducing energy use. So how can businesses realise this objective? EP spoke with MATT PUMFREY, managing director, Get Smarter Energy to find out about their approach ...