Why service at The Beaumont is becoming the best in townBy Giles Gordon-Smith, Founder, PensheeI don’t hide my belief that greatest competitive advantage in a hotel is its people. Great people make great hotels. Go to any five star hotel in London - how can you not be impressed by what is on offer? Cumulatively, the various constructions, titivations and re-developments in London’s five star market over the last few years bound into the nine figure bracket. The physical impact of this sort of capital investment is inevitably significant, whatever your taste. However accustomed to the finer things in life that you might be, I’d challenge you to eliminate the word ‘wow’ from your vocabulary on a show around of The Ned (for example). The bench is extraordinarily high, and is increasingly tight for space, so what really makes you stand out?