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Book Review: Revolutionary Hotel Marketing

Derek Taylor has been a thought leader on sales and marketing for many years, having started selling hotel space nearly 60 years ago. He was the first modern-day sales manager for UK hotels. Later he became the first sales director to be promoted to the main board of a FTSE 100 with Grand Metropolitan. Over the last few decades, Derek has become a well-known figure as a hotel marketing consultant and, for a long period, was a visiting professor at the Universities of Surrey, Wales and Bournemouth – so it is fair to say that Derek is able to write from a position of sound experience and authority.
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