Freehold Owner of The Athenaeum to Develop Lifestyle Hotel in Soho, London
Sir Richard Sutton Settled Estate, the freehold owner of the Athenaeum and the Sheraton Grand London Park Lane hotels, has submitted plans to transform three buildings in London’s Soho into a high-end lifestyle hotel.The six-storey hotel will have two ground-floor restaurants, one stand-alone and one within the hotel, the latter of which will have 160 covers in the restaurant and 95 in the bar. As well as also featuring a 224-cover rooftop restaurant and bar.Sir Richard Sutton Settled Estates, which owns and manages properties on behalf of the Sutton family, plans to redevelop the buildings which currently serve as offices, subject to planning permission. The proposals suggest retaining the masonry and art deco elements of the existing buildings with new build elements at the rear.This area of London’s Soho has really transformed over the years, with the odd sleazy club still left, and the sad demise of the Marquee Club – the haven of Rhythm & Blues in the 60s and 70s. When you look back it was all started by Paul Raymond who turned from strip-club owner to property magnate and publisher. This was followed by upmarket hotel land developments by Kit & Tim Kemp (The Ham Yard and The Soho hotels), Bev King (Z Hotels), Mark Fuller (Karma Soho Sanctum), Greg Nadler (The Nadler Soho) and others.The interesting question to ask is do hotels drive the transformation of boroughs or do they follow trends by others of indeed councils? Some may argue councils and their planning boards are a law unto themselves! It was not so many years ago when Westminster had a complete ban on new hotels.
Barcelona in January 2017 also banned all new hotels in the city centre. In a small area encircling the city centre, new hotel beds will be permitted, but only to replace those in hotels that have closed. In Barcelona’s suburbs however, new hotel beds will be permitted, but only under strictly limited conditions—land that has previously been earmarked for housing, for example, will be completely off limits.Short of ordering current hotels to close, the new rules are arguably as tough as the city can get.Over the next decade or so, the idea is that hotel numbers in this area will steadily decrease, leaving the streets to return to their former role as a promenade and shopping space for locals!